web based conferencing
I was a little bit apprehensive about
first installing web based conferencing. It wasn't that it was
prohibitively expensive or that I didn't think that we could
use it, but I was worried about becoming too dependent on the
new gadget. You see, we have gotten by without ever having a
web based conference for years. As a matter of fact, we had few
conference calls at all. I had seen businesses become
completely dependent on web based conferencing systems, systems
that were complex and sometimes failed. Many of these companies
did perfectly well without the technology for a while, but once
they got it, they couldn't do without it. I was afraid that if
our Web conferencing software went off-line, we would be
paralyzed.
Fortunately, we have a top-notch guy in IT. He assured me
that the web based video conferencing program that we were
using was extremely reliable, and that he would personally take
responsibility for ensuring that it worked all the time. That
is why I hired him – that willingness to step up to the plate
and go the extra mile to make sure that things get done.
Although it took a while to set up the web based conferencing
software, once he did we were all eager to try it. We set up an
experimental meeting with all of the various regional offices.
We had a new sales policy and, rather than sending out an
e-mail about it, we allowed our sales expert to give a lecture
on it.
I was surprised by how much more effective it was. It is no
secret that half of the people in the company never read the
sales e-mails at all. They figure that they know how to do
their jobs well enough without the new jargon and techniques.
Once they were actually forced to sit and listen to it,
however, I could tell that they were tuning in and picking up
some useful tips. They asked intelligent questions that proved
that they were listening, and helped illuminate the lesson
further.
Since then, we have been using the web based conferencing on
a weekly basis. Most of our most important communication still
take place over e-mail or in person, but slowly web-based video
conferencing is becoming a bigger and bigger part of our
company. It allows us to check in on each other more thoroughly
and communicate more efficiently, things that can only
strengthen the company.
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